When music meets innovation, magic happens. Recently, the legendary composer AR Rahman teamed up with Mahindra & Mahindra to create something extraordinary for their electric SUVs—the XEV 9e and BE 6. Specifically, Rahman has crafted a unique soundscape, blending his musical genius with cutting-edge automotive technology. Not only does this collaboration elevate the driving experience, but it also sets a new standard for electric vehicles (EVs). In this article, we’ll dive into how Rahman shaped the sonic identity of these eSUVs and why it matters.
A Musical Maestro in the Driver’s Seat
First and foremost, AR Rahman isn’t just a bystander in this project—he’s a key player. Known for his Oscar-winning scores, Rahman brings a fresh perspective to Mahindra’s EV lineup. For instance, he’s designed over 75 distinct sounds, including interior chimes, exterior cues, and infotainment alerts. Consequently, every interaction with the XEV 9e and BE 6 feels like a symphony. But how did this partnership begin? Interestingly, it’s rooted in Mahindra’s vision to make their “Electric Origin” SUVs stand out.
The Vision Behind the Collaboration
Mahindra unveiled the XEV 9e and BE 6 on November 26, 2024, aiming to redefine electric mobility in India. Meanwhile, they sought a soundscape that matched their futuristic design and technology. Naturally, Rahman’s reputation for innovation made him the perfect fit. As a result, this collaboration merges art and engineering, creating an immersive experience for drivers and passengers alike.
Crafting the Soundscape: Rahman’s Process
So, how does a music maestro craft sounds for a car? To start, Rahman approached the project with the same creativity he applies to film scores. For example, he considered the emotional impact of each sound—whether it’s the welcoming chime when you unlock the door or the alert for a low battery. Then, he layered these elements to reflect the SUVs’ sleek, modern vibe. In fact, he even test-drove the XEV 9e, singing tunes to ensure the acoustics aligned with his vision.
Over 75 Unique Sounds
Surprisingly, the soundscape isn’t just background noise—it’s a full sensory experience. Specifically, Rahman composed more than 75 audio cues, covering everything from functional signals to ambient tones. Moreover, these sounds integrate with the vehicles’ 16-speaker 3D surround sound system. As a result, stepping into the XEV 9e or BE 6 feels like entering a concert hall on wheels.
Liberation Through Sound
During a test drive with Mahindra’s President of Automotive Technology, R. Velusamy, Rahman shared his philosophy. “Driving is about liberation,” he said, “and music is too.” Therefore, he aimed to create sounds that evoke freedom and excitement. Consequently, the soundscape enhances the thrill of driving these high-performance eSUVs, which boast 0-100 km/h times of 6.8 seconds (XEV 9e) and 6.7 seconds (BE 6).
The XEV 9e and BE 6: Tech Meets Art
Beyond the soundscape, these eSUVs are technological marvels. For instance, both models feature Mahindra’s INGLO platform and MAIA (Mahindra Artificial Intelligence Architecture). Additionally, they offer two battery options—59 kWh and 79 kWh—with ranges up to 656 km and 682 km, respectively. However, Rahman’s contribution adds a layer of personality that tech alone can’t achieve.
XEV 9e: The Family-Oriented Coupe
First, the XEV 9e targets families with its SUV-coupe design and spacious cabin. Equipped with three 12.3-inch screens and Level 2+ ADAS features, it’s a premium ride. Meanwhile, Rahman’s soundscape elevates its elegance, making every drive feel cinematic.
BE 6: The Sporty Sibling
On the other hand, the BE 6 is the sportier option, appealing to thrill-seekers. With a compact yet bold design, it pairs perfectly with Rahman’s dynamic audio cues. Thus, it’s no surprise that 44% of the 30,179 first-day bookings (opened February 14, 2025) went to this model.
Why This Matters for EVs
Electric vehicles are quiet by nature, lacking the roar of combustion engines. Therefore, a crafted soundscape isn’t just a luxury—it’s a necessity. For Mahindra, Rahman’s work bridges this gap, giving the XEV 9e and BE 6 a distinct identity. Plus, with over 30,000 bookings on day one (worth ₹8,472 crore), it’s clear consumers are excited. In short, this collaboration proves EVs can be as soulful as they are sustainable.
A Trendsetter in the Industry
Moreover, Rahman’s involvement could inspire other automakers. After all, sound design is an untapped frontier in the EV world. As a result, Mahindra’s partnership with a global icon like Rahman positions them as pioneers, blending culture with innovation.
Final Thoughts on Rahman’s Soundscape
In conclusion, AR Rahman’s work on the XEV 9e and BE 6 is a game-changer. By infusing these eSUVs with a bespoke soundscape, he’s transformed them into more than just vehicles—they’re experiences. Of course, the tech and performance are impressive on their own. However, it’s Rahman’s touch that makes them unforgettable. Ultimately, as deliveries begin in mid-March 2025, drivers will hear—and feel—the difference. So, are you ready to tune into the future of driving?