Limited Early Access & Missing Features
First, Amazon launches Alexa Plus in early access to select Echo Show users. Additionally, the AI assistant arrives without key promised capabilities like gift brainstorming. Next, users discover it can’t order groceries or takeout through conversation yet. Moreover, family recognition and chore reminders remain unavailable in this version. Furthermore, Kids Plus features including Stories With Alexa are conspicuously absent. Finally, document summaries work but users must contact support to delete uploaded files.
Another limitation involves device compatibility. To explain, only Echo Show 8,10,15 and 21 models currently support the upgrade. Similarly, Amazon admits some features “don’t meet standards” for public release. Moreover, the $19.99/month subscription (or free for Prime) unlocks partial functionality. Additionally, web browser access isn’t implemented despite earlier demonstrations. Lastly, Amazon plans gradual feature rollouts rather than full deployment.
Current Capabilities & Future Plans
To start, early adopters can test basic functions like Uber ordering and product searches. Furthermore, the assistant successfully drafts emails and identifies objects through cameras. Similarly, document processing works though file management needs improvement. Moreover, Amazon emphasizes this as just the first wave of capabilities. Another positive note is the company’s commitment to regular updates. Additionally, interested users can sign up for access notifications on Amazon’s website.
Moreover, Amazon positions this as a foundation for growth. To explain, spokesperson Kristy Schmidt confirms more features will arrive in phases. Next, the company focuses on perfecting core functions before expanding. Furthermore, early user feedback will shape future development priorities. Additionally, Amazon likely aims to eventually match its demo showcase fully. Finally, this staged approach mirrors how tech giants typically refine AI products.
Why This Launch Matters
Alexa Plus represents Amazon’s AI ambitions despite current limitations. First, it establishes a paid premium assistant tier. Additionally, the rollout strategy prevents overload from mass adoption. Moreover, missing features suggest technical hurdles in conversational commerce. Finally, early access creates buzz while buying development time.
What Works Now:
Uber ordering
Object identification
Email drafting
Product searches
Document summaries
Coming Later:
Grocery/takeout ordering
Family recognition
Browser access
Kids features
Full file management